Santa Maria’s popular Downtown Fridays will kick off its 8th year on Friday, March 29th, 2024. A family-friendly festival with rows of food vendors, live music from local bands, and lots of stuff for kids too! This season will bring new and expanded attractions.

This family-friendly event in Santa Maria’s downtown will occur every Friday from 5:30pm-8:30pm at the Town Center West parking lot, through September 28th, 2018, weather permitting. Admission and parking are free. Live music will include both Spanish and English entertainment.

The event is a result of the City’s “Downtown Plan” which focuses on ways to help draw in more visitors to the downtown area. Downtown Fridays was started not only to give residents and visitors something to do but also to benefit nearby businesses.

Downtown Fridays quickly proved to be a great success with its launch in 2016. Attracting over 2,000 people every week, it made a positive impact by generating more customers for nearby businesses.

While keeping popular features, organizers this year also added new ones. Once a month, the beer and wine tent will feature local breweries and wineries. There is an option to have private parties for businesses or organizations, with tents near the stage.

Overflow parking will be available at the nearby parking structure at Town Center East by Macy’s, with pedestrian access across the Broadway pedestrian bridge. Traffic patrol officers and the Downtown Trolley will assist event-goers crossing Broadway.

The community event is a partnership among the City of Santa Maria and local event promoters Ed Carcarey and Sofia Lariz. Questions may be directed to Ed Carcarey at or (805) 331-4744.

Booth Information!  Vendors Here

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1. Please make sure to clean your area before you leave. 

2. EVERY Booth MUST have: Pop Up, Table, Table cloths, WEIGHTS for POP Up (IT WILL BE WINDY) and CLEAN up area when done.

3. NON FOOD BOOTHS: Make sure that IF you want to attract people: Give aways, Games, Fun, Contests -if you stand/sit and watch the crowd you will NOT DO WELL!


Event Map
Get ready to showcase your non-food offerings at Downtown Fridays 2024! To secure your spot, please complete the Non-Food Booth Form. Remember, booth pricing is based on a 10 x 10 size, with a 10% discount available for prepaying all 27 weeks. Please note that booths are priced for a minimum of one month. For full details and to access the form, download it from our website. Once filled out, sign and either mail it to

Downtown Fridays at 718 East Chapel St., Santa Maria, CA 93454,

or email it to

Don't miss out on this opportunity to be part of an exciting community event!

Download "2024 NON-FOOD BOOTH FORM .pdf"